Privacy Policy

Busy Bee’s Brands & Media Co. (“we”, “us”, or “our”) is committed to protecting your privacy. This privacy policy describes how we collect, use, protect, and disclose data, including Personally Identifiable Information (“PII”). This policy applies to your use of our digital products, services, websites, including busybeeswellness.com, and mobile applications (“Website”, “Websites”, or “Services”).

Contact Information

Name of Company: Busy Bee’s Brands & Media Co. dba Busy Bee’s Wellness Co.

Email Contact: hello@busybeeswellness.com

Busy Bee’s Brands & Media Co. is the data controller and is responsible for your personal data

The Data We Collect, The Purpose & Legal Basis for Processing

Personal data means any information capable of identifying an individual. It does not include anonymized data.

We may process the following categories of personal data about you:

Communication Data

Communication data includes any communication that you send to us whether that be through the contact form on our Websites, through email, through our mobile application, social media messaging, social media posting or by any other means of communication.

Our Purpose for Processing: We process this data for the purpose of communicating with you, for record keeping and for the establishment, pursuance or defense of legal claims.

Lawful Basis (EEA Visitors Only): Our lawful basis for this processing is our legitimate interests which, in this case, are to reply to communications sent to us, and for the establishment, pursuance or defense of legal claims.

Customer Data

Customer data includes financial or transactional data relating to any purchase of digital products such as your name, email address, billing address information, purchase details and your credit card details.

Our Purpose for Processing: We process this data for the purpose of delivering the digital products you have purchased and to keep records of such transactions.

Lawful Basis (EEA Visitors Only): Our lawful basis for this processing is the performance of a contract with you. We may also use Customer Data to send you recommendations via email, via push notification, or Facebook advertisements or other display advertisements about our products that might be of interest to you. Our lawful basis for this processing is legitimate interests which is to grow our business.

User Data

User data includes data about how you use our Websites and mobile applications together with any data that you submit to be published on our websites (i.e. comments on blog posts).

Our Purpose for Processing: We process this data for the purpose of operating our websites and ensuring relevant content is provided to you, ensuring the security of our websites, maintaining back-ups of our websites and/or databases and enabling publication and administration of our websites, other online services and business.

Lawful Basis (EEA Visitors Only): Our lawful basis for this processing is our legitimate interests, which in this case, are to enable us to properly administer our websites and our business.

Technical Data

Technical data includes data about your use of our websites such as your IP address, your login data, details about your browser, length of visit on our Website pages, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our websites. The source of this data is from Google Analytics and Quantcast.

Our Purpose for Processing: We process this data for the purpose of analyzing your use of our websites, administering and protecting our business and websites, delivering relevant content and advertisements to you and understanding the effectiveness of our advertising and marketing.

Lawful Basis (EEA Visitors Only): Our lawful basis for this processing is our legitimate interests, which in this case, are to enable us to properly administer our websites and our business, to grow our business and to decide our marketing strategy.

Marketing Data

Marketing data includes data about your preferences in receiving marketing from us and our third party vendors and your communication preferences.

Our Purpose for Processing: We process this data for the purpose of enabling you to participate in our marketing promotions such as surveys, competitions, prize drawings and free giveaways, delivering relevant website content and advertisements to you and measuring or understanding the effectiveness of this advertising.

Lawful Basis (EEA Visitors Only): Our lawful basis for this processing is (where you have purchased digital or physical products from us) our legitimate interests, which in this case, are to study how customers use our products, to develop them, to grow our business and to decide our marketing strategy or (where you have not purchased a product and in relation to sending you direct marketing) your consent.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offenses.

How We Collect This Data

We collect data about you through a variety of different methods including:

Direct Interactions With Us or with Our Websites

You may provide data by completing various forms (i.e. contact form, sign up forms, opt-in forms, purchase forms on checkout pages) on our Website or by communicating with us by email, including when you:

  • purchase our digital or physical products;
  • create an account on our Website or member-only Website;
  • subscribe to our newsletter, any free products by sign up form or request via email;
  • leave a comment on our Websites;
  • enter a competition, prize drawing, promotion or survey; or
  • give us feedback and/or communicate with us via email, social media or by other means.

Automated Technologies or Interactions

As you use our Websites, we may automatically collect Technical Data about your equipment (i.e. computers, tablets, smartphones), browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. When you publish a comment on our Website, we also collect your IP address during this process. Please see our cookie policy for further details.

Third parties or publicly available sources

We may receive personal data about you from various third parties as follows, all being based outside the EU:

  • Technical data from analytics providers such as Google and Quantcast.
  • Technical data from advertising networks such as Facebook and Google.
  • Technical data from search information providers such as Google.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

How Your Data May Be Used

We may use the data collected in the following ways:

  • To operate and maintain our Websites;
  • To create your account, identify you as a user of the Websites, and customize our Websites for your account;
  • To create and send you your account information so you may access downloads to digital products purchased by you or deliver free products you sign up to receive from us;
  • To provide order information regarding physical products purchased by you;
  • To send you promotional information, such as newsletters and product specials. Each email promotion will provide information on how to opt-out of future mailings;
  • To advertise our products to you using display advertisements on Google, Facebook or Instagram;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user/customer support;
  • To track and measure advertising on our Websites;
  • To protect, investigate, and deter against unauthorized or illegal activity.

Marketing Communications

You will receive marketing communications from us if you have:

  • Purchased a digital or physical product from us;
  • Asked for information from us about or our digital or physical products;
  • Signed up for our newsletter or other free products;
  • Signed up for push notifications via your web browser during your initial visit to our Website; and
  • In each instance you have not opted out of receiving such communications.

Before we share your personal data with any third party for marketing purposes we will get your express consent.

You may ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links at the bottom of any email marketing communication sent to you or by emailing us at hello@busybeeswellness.com at any time.

If you opt out from receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, etc.

How We Protect Your Data

Our websites are scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our sites as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All financial transactions are processed through a gateway provider and are not stored or processed on our servers except for credit card expiration date and billing zip code.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Note: We currently retain all data within Google Analytics indefinitely for statistical and analytical purposes only.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Third-party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personal Data unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our websites, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

We may disclose or transfer personal information collected through the Websites to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Third Party Links

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our websites, we encourage you to read the privacy notice of every website you visit.

Aggregated Statistics

We may collect statistics about the behavior of visitors to our Websites. We may display this information publicly or provide it to others. However, we do not disclose personally-identifying information other than as described in this privacy policy.

Anonymous Data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Do Not Track Signals

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Publicly Visible Information

If you leave a comment on our Website, certain information may be publicly visible.  When leaving a comment, you must provide your email address in order for the comment to be approved. However, your email address will never be available publicly. At your option, you may also add an avatar, a profile description, and a link to your website when leaving a comment on our Website.

Other users may see your username, avatar, profile description and website information.

As mentioned above, your IP address is collected at the time you leave a comment on our Website. However, this personal data is not publicly visible.

Cookies

Our websites use cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described in this privacy policy.

Users may, at any time, prevent the setting of cookies, by our websites, by using a corresponding setting of your internet browser and may permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Websites may be entirely usable. You may view our entire Cookie Policy here.

Advertising

Display Ads

We may use third-party advertising companies to serve content and advertisements when you visit our website, which may use cookies, as noted above.

Retargeting Ads

From time to time, we may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market our website. These companies use cookies to serve ads based on someone’s past visits to our website.

Affiliate Program Participation

We may engage in affiliate marketing, which is done by embedding tracking links into our website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, we will post customized links on our website, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Newsletter/Free Products

On our Website, you may subscribe to our newsletter or other free products, which may be used for advertising purposes. All emails relating to newsletters and other free products sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters/ free products to the interests of the user. This behavior will not be passed on to third parties.

“Do Not Track” Signals

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at hello@busybeeswellness.com.

In certain circumstances, you have the following data protection rights:

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at hello@busybeeswellness.com to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to hello@busybeeswellness.com.

Amend – You may contact us at hello@busybeeswellness.com to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to hello@busybeeswellness.com.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

You may read more about these rights here.

If you wish to exercise any of the rights set out above, please email us at hello@busybeeswellness.com.

Please note that we may ask you to verify your identity before responding to such requests.

We try to respond to all legitimate requests within 30 days. Occasionally it may take us longer than 30 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you are not satisfied with any aspect of how we collect and use your data, you have the right to lodge a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We’d appreciate it if you’d contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hello@busybeeswellness.com.

Your California Privacy Rights

Under California Civil Code Section 1798.83 our customers and users who are California residents are permitted to request certain information about the types of information shared by us with third parties for their direct marketing purposes and the identities of those third parties. To make such request please send an email to hello@busybeeswellness.com.

Children’s Information

We do not knowingly collect any personally identifiable information from children under the age of 18. If a parent or guardian believes that we have personally identifiable information of a child under the age of 18 in its database, please contact us immediately at hello@busybeeswellness.com and we will use our best efforts to promptly remove such information from our records.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

  • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

Privacy Policy Changes

Although most changes are likely to be minor, we may change this Privacy Policy from time to time, and in our sole discretion. We encourage visitors to frequently check this page for any changes to its Privacy Policy. If you have a busybeeswellness.com account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Last updated:  October 3, 2019

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